As much as most of the entrepreneurial conferences share the goal to make the entrepreneurs in attendance move bolder, braver and faster, The Future of Business conference aims to focus on three particular challenges that we found are stifling the success of companies outside the global innovation hubs.
Question one that we want to address is the relationship between the evolving needs in the markets, how these are shaped by technology and lastly how we can use business innovation together with that technology to create sustainably growing businesses. Where do the opportunities still lie? AI, AR&VR, Blockchains and even basic cloud services are definitely the drivers of the future, but where should we search for markets and problems to use these.
Question two. Ideally, one consideration to address would be specific challenges facing entrepreneurs from peripheral or regional markets and inspire them through own cases and stories to overcome them. Not all business need to become global hits to be successful, yet most of the time, we only talk about stories that are that. What should we aim for, when we start from a small market, how do we deal with barriers of market hopping, how can we think about e.g. entering the single market and what can we hope to achieve. What are the specific growth engines that we can use in this context. When we think about the lean approach, how can we validate our solutions on fragmented markets.
Question three is about the human context. Entrepreneurs, as driven as they are, are still prone to be shy and uncertain when it comes to surrounding themselves with great people. How can we break that communication barrier and talk to smart people, advisors, investors, mentors, before we really have a big story to tell, and we’re swimming in doubts. How do we break through the communication block, through the paralysis that every struggling entrepreneur faces as he’s simultaneously trying to build a big company and yet still searching for his business.
In the end, we can’t really teach entrepreneurs how to run their business in the long run. But if we can provide with the inspiration that they can use the next day, we’ve made a small difference.